Addressing Consciousness
- Frank Matus
- Jan 10
- 2 min read
Excerpt from Chapter 1
Consciousness in Crisis

The public’s fascination with consciousness reflects a broader societal shift towards introspection and mental well-being.
Mindfulness and meditation practices have surged in popularity, encouraging people to explore their inner landscapes and connect with their conscious selves.
It's a testament to our collective curiosity and desire to understand what it means to be truly alive.
But what if your consciousness is being distracted, or dare I say it, corrupted?
Not necessarily with overarching evil intent, but perhaps, in a similar way to how you might not have a complicated engineering degree, but still manage to drive to work each day in your car.
Or how you can magically watch re-runs of the “real housewives of wherever” without the technical expertise of broadcast television, there may exist a situational understanding of behavioural psychology and marketing that interplay with the wider concept of consciousness that lends itself to gentle persuasion or even subtle manipulation. Maybe, not so subtle.
Now…whilst I am certainly not implying that there is a deep and dark cabal that controls your consciousness in a secret lab, manipulating our collective minds to bend us to their corporate and profit-maximising will (well, not entirely and definitely not loudly, I promise benevolent and noble overlords that may or may not be listening), the fact is, we do live in a rapidly changing world where our consciousness or attention has never been more externally stimulated or competed for with such ferocity.
The world has moved so very quickly, especially in the last 50 years. So fast that our fucking heads are spinning.
This really is only an instant of time, when you take into account that we have been roughly the same anatomically as humans for 300,000+ years.
We are effectively cosmic infants, so the fact we have inadvertently outsourced the agency of our consciousness isn’t really our fault.
At least not entirely.
Like prehistoric cave people wielding lighting or a toddler playing with power-tools, we really don’t know what the actual fuck we are doing and thus have allowed ourselves to become distracted along the way, creating the platform for crisis.
And make no mistake, we are distracted.
And whilst this is not necessarily our fault, given that as conscious entities (on some level) we’ve allowed this to happen, it is definitely our responsibly to take steps to conquer this crisis.
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